In order to reflect the nature of the fast paced, forward-thinking industry within wihich Una operates we were keen to create a dynamic identity that utilised bold, bright colours. Similar organisations within the sector felt a little flat and dated so Una was keen to enter the marketplace with something a little more vibrant. Initially we adopted a monotone approach to develop the logo and typographic choices, choosing to inject an impactful dash of colour towards the latter stages of development to really feel the effect of its inclusion. We settled on a rich teal treatment that gives everything a refreshing, breezy tone, without losing any of the formality of the clean and uncomplicated logo and typography.
Offsetting this bold colour choice against a stark backdrop of roomy black and white layouts keeps the visuals light, and we were sure to maintain a minimalist approach around the brand's core elements. Typography is made up of uncomplicated sans serifs with plenty of white space, paired with informal imagery and infographics where needed. The creation of a short brand guideline document will help to protect the look and feel set out for UFM Talent going forward and continue to aid Una's success in the future.
