It sounds obvious but Tom was very keen for the logo to clearly communicate the nature of his business. Luckily with the surname 'Green' this was something that wouldn't be particularly difficult to achieve. Through some simple iconography and traditional typographic choices we were able to construct an identity that communicated gardening services in a subtle and effective way. Two shades of, you guessed it, green, were selected and have been rolled out in a way that gives time the flexibility of application whichever direction his business heads off in.
As well as a new logo, we put together some flyers and business cards to introduce him to the surrounding areas as a trustworthy and reliable source. These seem to have paid dividends as he told us he is now flat out which is always nice to hear!
