We were approached by Steve Bennett to develop a brand identity for a new insurance company, Sparta. The brief required a Spartan warrior to be at the forefront of their identity operating within a highly competitive marketplace. With an emphasis on bold, high impact visual messages we took the Spartan shield as a foundation for the brand and the Spartan warrior to aid in communicating loud and clear within the insurance field.
- Steve Bennett, Sparta
"Our brand is so different from the mainstream insurance marketplace, it was essential their marketing team fully grasped our differentiating elements and follow this through with the production of materials that support the Sparta story."
"With every challenge we set them they exceed our expectations. They grasp our vision completely, with a clear and crisp logo that has become synonymous with Sparta, corporate and exhibition materials that sing out not only of what we do and how we do it, but more importantly WHY we do it. We wouldn’t consider anyone else for the design and delivery of our marketing requirements."
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