Client Focus

Sparta Insurance Sevices Group Ltd

Graphic  +   Digital  +   Marketing  +  Print

We were approached by Steve Bennett to develop a brand identity for a new insurance company, Sparta. The brief required a Spartan warrior to be at the forefront of their identity operating within a highly competitive marketplace. With an emphasis on bold, high impact visual messages we took the Spartan shield as a foundation for the brand and the Spartan warrior to aid in communicating loud and clear within the insurance field.

  • Sparta Insurance Services Group
  • Insurance
  • Design Web Digital Litho Large Format Marketing Exhibitions
Logo Sketch
Sparta Logo
Sparta Stationery
"The team at New Moon possess the creative design skill-sets to help Sparta deliver on its vision. Their passion, commitment and understanding of our brief delivers time after time."

- Steve Bennett, Sparta

"Our brand is so different from the mainstream insurance marketplace, it was essential their marketing team fully grasped our differentiating elements and follow this through with the production of materials that support the Sparta story."

"With every challenge we set them they exceed our expectations. They grasp our vision completely, with a clear and crisp logo that has become synonymous with Sparta, corporate and exhibition materials that sing out not only of what we do and how we do it, but more importantly WHY we do it. We wouldn’t consider anyone else for the design and delivery of our marketing requirements."

Exhibition Stand

Sparta were exhibiting at the Broker Expo at the Ricoh Arena in Coventry with a space-only stand limiting them to a single backdrop wall. We wanted to hit passers-by with a high-impact message so created a dramatic composite image of a Spartan warrior against an ancient Greek landscape. Sparta were delighted, as were we, to receive the best stand award at the event.
Sparta Stand

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