Nick John Electrical Services
Nick John, a professional electrician based in Studley, recently approached New Moon for a full rebrand. His original identity consisted of nothing more than a simple green colour palette so we jumped at the chance of working from a near clean slate. We wanted to create something that not only presented a clean and professional feel, but that also created a certain amount of intrigue and interest in Nick's business.
Our solution was a simple, bold word mark paired with a minimalist icon. The monogram icon represents the 'N' and 'J' initials, whilst the same time suggesting either a battery or electric plug. The icon's subtle shape also uses the 'N' character as a lightning bolt shape, again communicating the purpose of the business.
Once the basic branding had been agreed we could then move on to creating the usual print collateral, which consisted of business cards and leaflets as shown above. Since then we have moved on to designing Nick's van livery and are very much looking forward to seeing how the vehicles turn out!